Fossil is a manufacturer and distributor of clothing and accessories in Dallas, TX based. Founded in 1984, the company was originally known as fossil Overseas Products International, to see with an emphasis on authentic vintage style line. Fossil has expanded its range of products including leather goods and also brought the series Relic watch in 1990. In 1993 and went public fossil offers lines of accessories are composed mainly of various watches and jewelry, wallets,Sunglasses and bags are also offered.
To buy influence on their product, Fossil, Zodiac, a Swiss watchmaker, which is a function added by 1882. See also the purchase of Michael finished first division of Swiss quality watch watches are offered with a touch of design.
Over the years, fossils become very successful in its own right, who has led the company to look at the luxury lines like Burberry licenseDKNY, Diesel and many others. A recently released product as the Wrist PDA, a Palm OS-powered small, PDA and watch the feature has been very successful, as well as the release of the wrist caller ID in 2006, combines notes. Also in 2006, Fossil teamed with the NFL to produce a clock line for each team. Fossil offers its services to all the specialized market which requires tailor-made products.
Although fossil is touted to be one of the leading manufacturers of high quality watches, Fossil is usuallybuilds custom dials and cases, and pre made inside.
Watch fossil is known for his collection known to offer. Currently, most of which celebrities of pop culture, including Superman, Batman, Elvis, Pirates of the Caribbean, Snoopy, and Disney Cars is based.
Fossil is clearly inspired some creativity. Fossil is proud of its ability to provide "affordable cool." Brand identity is deeply rooted in the fossil range of productsit looks modern and vintage to create yet for all, produces a combination of simple but elegant in every clock. Fossils strives to stay ahead of the competition when it comes to design and technological innovation and is very effective in their efforts. Fossils summarizes the entire business model in a simple phrase, "Fossil is a design company, development, marketing and distribution specializing in consumer products on fashion and value."
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